We’re excited to officially announce we are rebranding our name and image! The monumental growth and expansion we have realized in our company today has introduced a better way for us to communicate our current service offerings by rethinking our brand name and look. It's time we introduce you to the new Wiegel Tool Works. Moving forward, we are rebranding ourselves under the DBA tradename, Wiegel. We will, however, still be operating under the legal name, Wiegel Tool Works.
Alongside our new tradename, our “WTW” logo and emblem to abbreviate our name, Wiegel Tool Works, will now present itself as a bolder, modernized and redesigned “W” for Wiegel! Our redesigned logo now features a red, metal-stamped, fast paced and forward leaning “W” to represent our new identity, our current mission and business services and our forward thinking approach to manufacturing. You’ll also notice our new tagline, Solutions Manufactured, coined to reflect our brand’s purpose to provide our customers with the answers and solutions to manufacturing challenges and the execution of production programs that competing manufacturers simply can’t get done. We're very pleased to also announce you can see all these changes live now at our new website address www.wiegel.com!
Amidst some deep, behind-the-scenes brand building, we've realized the born tool and die company and experienced metal stamper you know as Wiegel Tool Works has evolved into much more than that. Thanks to new incredible business opportunities that have allowed us to venture into new manufacturing capabilities, we've now added comprehensive product design, product development and fully-automated product manufacturing and assembly to our service portfolio.
As a manufacturer who once only manufactured to customer prints, we are ecstatic to now offer our customers the value of design, development and complete manufacturing of product assemblies entirely in-house using our customized manufacturing equipment, processes and assembly-line robotics. Additionally, we've added battery technology components such as anode and cathode collectors, current collector assemblies, battery cell components, battery packs and battery module components to our product portfolio and have gained recognition as becoming the largest battery component supplier in Illinois.
For most of you who have known and followed us from the beginning, we’ve had the same name and brand identity with only a few minor changes made to our logo over 81 years. It took time and heavy consideration to come to the decision of rebranding our company’s longtime and recognizable image, but we are so grateful we did. This was the best decision for the future of our brand and to best serve our target market.
We are very proud of the advancements we have adopted and the journey we have watched our brand move through over its 81-year history to become the leading manufacturer we are known as today. These brand developments are what has set the tone for the future of Wiegel and for the future of some of your favorite products. We are your problem solver, your taker of new industry challenges and where your product visions become Solutions Manufactured. We are Wiegel.
Watch our brand identity video and meet the new Wiegel.